Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a “big boy” web analytics tool was using ClickTracks (after having dabbled in build yo...

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been a long time coming (can you sense my pushiness!), and in th...

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except t...

In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, this week it’s London and Amsterdam (Web Analytics Congres). Next week Barcelona (Practitioner Web Analytics). Whew! So lots of time on planes (including writing this...

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely that your Top 25 of anything changes all that much. So why do we insist on stuffing our dashboards with top x or this and top y of that and top z of whatever? ...