Twitter May Be Using the microblogging service to connect with customers. Twitter is a microblogging service where people answer the question, "What are you doing?" in a 140 characters or less. It started about four years ago, has experienced phenomenal growth and is now one of the most popular so...

It’s been far too long since I posted here, and I at least wanted to share an entry I wrote last week at Viget Engage marketing blog: Anyone who has spent time in the brand space will have certainly come across Marty Neumeier’s The Brand Gap - it’s one of the foundational books on ...

I hope to not burst your bubble, but this post is not about playing poker to make money online.  While it’s possible, there are people better at poker than I am and I’m definitely not ready to put my money on the table for a flop that might totally negate my pocket aces. Zappos.com (Sho...

According to Auctionbytes : "Etsy is replacing its existing search technology with Solr, an open-source search system used by sites like Netflix and Zappos. Etsy said the new technology would provide it with the foundation to scale in terms of speed and functionality and is the first in what it expe...

When people join the Marines - all share the same Boot Camp - officers - pilots fighting folk. If you pass, then you are a Marine and you always remain one.The results speak for themselves. The "Brand" of the USMC......

 I asked you who was listening in 2008 and here is what you said: —- His Pick: Dell I’m going to find it really hard for anybody to beat Dell. I think Dell has been doing an amazing job of listening, personally, but I know that there are many companies out there. My guess is Chris, that the cha...

by Jennifer Laycock I've spent the last month offering up a series of posts based on Chip and Dan Heath's book about viral marketing. In the last article of the series I'll be examining the craft of telling a story. The idea of using a story to make a point stick is an ancient one, going back to Bib...

From time to time, I post short interviews with interesting people about their insights on happiness. During my study of happiness, I’ve noticed that I often learn more from one person’s highly idiosyncratic experiences than I do from sources that detail universal principles or cite up-to-date s...

Should a startup have a corporate culture? Should it be invented or should it come naturally? These are some of the questions that came thru my mind as I watched Tony Hsieh’s presentation on Zappo’s culture, at Web 2.0 expo. “Start with the right corporate culture and the rest will...

I've got two favorite couples in this industry, Dave & Irma Wallace of SearchRank and Bill & Motoko Hunt.  Bill is 'the guy' at Global Strategies, and Motoko has her own Japanese Search Marketing Firm.  I caught them hanging out at the Zappos party at the Hard Rock Casino in Las Vegas, dur...