This week, Content Matters caught up with e-marketing thought leader David Meerman Scott. David is a highly sought-after speaker and is author of the "The New Rules of Marketing and PR" and "Cashing In With Content". His newest book, World Wide Rave: Creating Triggers that Get Millions of People to ...

In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories. Here is a direct link to the video on YouTube. How did you do THAT? New free ebook about how the video was made. As I was passing around the work-in...

On Friday, David Meerman Scott teamed up with HubSpot for a bang-up seminar on how not to just get hit but create "a worldwide rave." The talk was chock-full of great information and new ideas--not just tips but ways of perceiving and using social media to get a sensational response. The #hubspot ha...

Erin Weed, founder of Girls Fight Back!, uses her Web site, MySpace and Facebook groups, blog, and YouTube videos as a way to promote women's safety and self-defense issues. Erin, a personal safety and self-defense expert who has conducted 500 seminars at schools, colleges, and corporations, started...

I've hinted a few times starting early this year about my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories. Now World Wide Rave is real. And I want you to hear about it first. The manuscript is complete. It is now going through the ed...

World Wide Rave: People talking about you and your company and your products. World Wide Rave: When a community is eager to link to your stuff on the Web. World Wide Rave: Tons of people visit your Web site and check out your blog and watch your YouTube videos because they want to (and without being...