February 26, 2009
Cross-posted on SocialMedia.biz — As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to s...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 3:54 PM
February 24, 2009
Ever scratch your head and wonder why you can use your favorite application for free?  How can a business actually make money (and stay in business) when they offer their product for free?  This article looks at the freemium business model, to see when it makes sense for a company to offer it.  ...
Tyner Blain
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by
Scott Sehlhorst
at 6:28 PM
I’m gonna open up the Brains on Fire heart and soul here for a moment and talk about something that we struggle with: it’s how we talk about what we do as a company. Here’s the dilemma: If you use your own language, then you have to explain harder what you do. But if you use the sa...
Brains On Fire Blog
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Spike
at 10:24 AM
February 16, 2009
It’s all about you, the consumer, or at least it should be… especially when it comes to your money. Here is an excellent example of being consumer-centric, something that is becoming increasingly important and recognized by consumers. The story goes like this. The creators of SmartyPig r...
he Power 150 - Top Marketing Blogs - By Todd
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Andrea Arbuckle
at 6:16 PM
February 10, 2009
The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business. How do we form the best relationshi...
Liz Strauss at Successful Blog
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ME Liz Strauss
at 2:58 PM
February 08, 2009
Recently Ben McConnell (Church of the Customer) shared his perspective on the distinction between Word-of-Mouth (WOM) and Buzz. (It’s a good read.) His post rekindled some of my thoughts on Creationist WOM vs. Evolutionist WOM (video clip). The Creationist WOM marketing mindset is about making the...
Brand Autopsy
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johnmoore (from Brand Autopsy)
at 10:42 PM
January 30, 2009
Our friends and trusted partners over at the Word of Mouth Marketing Association recently posted a few ethical questions on their Ethics Review Blog and asked word of mouth practitioners to weigh in. One of the questions that really struck a chord with me asked: Is it ethical to create and maintain ...
Ogilvy PR 360 Digital Influence Blog
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by
John Stauffer
at 4:52 PM
January 29, 2009
I had an experience recently where I spoke with a group of friends and acquaintances about the economy and the existential despair that is all around us. Then, a friend said something that shocked me: . . . it’s terrible that (company x) went through such a huge delayering What? “Del...
shmula
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psabilla
at 3:17 PM
January 26, 2009
It’s so interesting to see how different companies are approaching this world of word-of-mouth marketing and outreach. And on one issue, we’re seeing two pathways emerge when it comes to leadership of the community (and when I say “community,� I mean offline and online – not just online, s...
Brains On Fire Blog
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Spike
at 10:51 AM
| 1 Citations
January 16, 2009
Are Forums & Message Boards dead? Hardly! In fact according to Charlene Li's Groundswell, it's the 2nd most popular thing people are doing in social media (next to watching videos). Companies and their marketers need to be weary though entering into these unique areas of communication with...
Search Marketing Gurus | Online Marketing Advice, Tips & Strategies for SEO, PPC, Social Media, PR on the Web & Much More
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by
Li Evans
at 6:29 AM
