March 09, 2009
My son is a sophomore in college. My youngest daughter is about to leave home in a year and-a-half. So finding that “just right� college has been at topic at our house for quite some time now. We actually hired an educational adviser for my daughter, who is working with her to create a list of c...
Brains On Fire Blog
[ Feed -
Focus -
Exclude ]
by
robbin
at 10:42 AM
March 05, 2009
The problem with “unfilmmable” pieces of literature is that they usually wind up getting filmed anyway. Everyone, as late as 1999, said the Lord of the Rings trilogy was unfilmmable because of the fantastic characters that inhabited the story and, indeed, the scope of the story itself. E...
Movie Marketing Madness
[ Feed -
Focus -
Exclude ]
by
Chris
at 12:00 PM
March 02, 2009
* Our previous article looked at the economics of a Freemium  business model.  One element that is key to making a strategy that involves “free” work financially is growing your user base.  One way to get that growth is through a word-of-mouth marketing campaign.  This article looks ...
Tyner Blain
[ Feed -
Focus -
Exclude ]
by
Scott Sehlhorst
at 3:32 PM
February 26, 2009
In a post by Mark Zuckerberg on the facebook blog he outlines how they are going to invite users into the pocess of developing TOS in the future .. smart move Quote/Extract: "Beginning today, we are giving you a greater opportunity to voice your opinion over how Facebook is governed. We're starting ...
he Power 150 - Top Marketing Blogs - By Todd
[ Feed -
Focus -
Exclude ]
by
Ian McKee
at 8:26 PM
Cross-posted on SocialMedia.biz — As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions. I was inspired to s...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
[ Feed -
Focus -
Exclude ]
by
Chris Abraham
at 3:54 PM
February 25, 2009
From WSJ:Â With so much attention on psychological marketing these days -- finding new ways to tap into people's heads -- perhaps the single most neglected trend out there is the move towards more hard-nosed information-based shopping and purchasing. The raw data for this can be found here While el...
he Power 150 - Top Marketing Blogs - By Todd
[ Feed -
Focus -
Exclude ]
by
Ian McKee
at 5:51 PM
February 24, 2009
Similar to the Verizon story I posted about +6 montsh ago where Verizon fired 30,000 hard to please low profitability customers American Express is offering some customers US$300 if they'll pay off their bills and cancel their credit cards. It's......
The Power of Influence
[ Feed -
Focus -
Exclude ]
by
Ian McKee
at 7:42 PM
Ever scratch your head and wonder why you can use your favorite application for free?  How can a business actually make money (and stay in business) when they offer their product for free?  This article looks at the freemium business model, to see when it makes sense for a company to offer it.  ...
Tyner Blain
[ Feed -
Focus -
Exclude ]
by
Scott Sehlhorst
at 6:28 PM
I’m gonna open up the Brains on Fire heart and soul here for a moment and talk about something that we struggle with: it’s how we talk about what we do as a company. Here’s the dilemma: If you use your own language, then you have to explain harder what you do. But if you use the sa...
Brains On Fire Blog
[ Feed -
Focus -
Exclude ]
by
Spike
at 10:24 AM
Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.�...
The Buzz Bin
[ Feed -
Focus -
Exclude ]
by
Mike Nelson
at 9:45 AM
