I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy. Typically, people talk a lot about monthly metrics, but I find s...

I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month: Sure, you see the Long Tail here - a few articles getting a lo...

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might...

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduc...

Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web Analytics professional. My first foray, all those years ago, into a “big boy” web analytics tool was using ClickTracks (after having dabbled in build yo...

I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis ...

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. “Offline” to you and me. :) We tend to of...

Michael, politely, says in an email: “I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. What would be your advice for me in terms of next steps for my career? My goal i...

An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative in his company, product demo videos, could actually be measured using data. Hurray! Faith is good. Data is better. : ) [And before you flame me: know t...

“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. Ouch! I fundamentally believe that is wrong. For ...