We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity. Not that there’s anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately ach...

Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

I was going to blog on the Omniture API Token system this week (and I did write a draft) but I decided it would make more sense to give Omniture’s Chris Wareham a chance to answer my questions before I bothered to post them. I figured that would spare you having to read my questions and then Omnit...

There has been plenty of hot air blown into the bubble that’s getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the “new economy” happening again. E...

Je e-mailing is opgesteld, getest, verzonden en belandt in de inbox van je ontvangers. Je doelgroep gaat nu met jouw e-mail aan de slag. Ze openen hem, of juist niet, lezen en klikken door naar meer informatie over een onderwerp dat zij relevant vinden. Al die interactie vind je terug in de statisti...

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I’ll also admit that most of the times when I encounter them I might...

One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of work but it means I learn a lot about what’s on your mind, what you find hard, what you find easy, what challenges bedevil you. At the moment the “could you help me” / ...

It's hard to get analysis right. Even when you do, it's hard to get it consistently right. Good process is very much about protecting ourselves from the things that cause mistakes so that we have a chance to be consistently correct. In two previous posts, I’ve listed eight different common sources...

How would you like to get business advice from Seth Godin? I did. But then again so did you. Let me explain: On Independence Day, July 4th, 2008, Seth Godin wrote a post titled “Two Simple Web Businesses” where he declared the world’s need for “fixed-price web podiatrists....

“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduc...