Alex Bogusky is co-chairman of Crispin Porter + Bogusky, or CP+B as those in the know like to say, is a large advertising agency best known for edge-pushing viral marketing. As such, they’re also one of the few ad agencies whose work I admire. CP+B has won a slew of awards; they were recently ...

Fans of the epic graphic novel Watchmen who happen in live in NYC might be encountering either some extreme fandom or really illegal movie marketing on the streets of their fair city. As fans of the comics know, the phrase Who Watches the Watchmen? is spray painted on public walls thru out NYC in th...

Last summer at the 2008 San Diego Comic Con, the convention center was peppered with random, cryptic signs such as the one pictured here, which featured variations on the phrase “For Humans Only.� The signs were bizarre, eye-catching, and kind of adorable, with their strange-looking alien figure...

The words “Who Watches The Watchmen ?” have begun to appear spray-painted on walls around New York City. There is no evidence that Warner Bros is paying underground street marketing teams to tag the catchphrase around the city. It is possible that renegade vandals are to blame, but I wou...

* Our previous article looked at the economics of a Freemium  business model.  One element that is key to making a strategy that involves “free” work financially is growing your user base.  One way to get that growth is through a word-of-mouth marketing campaign.  This article looks ...

This week, Content Matters caught up with e-marketing thought leader David Meerman Scott. David is a highly sought-after speaker and is author of the "The New Rules of Marketing and PR" and "Cashing In With Content". His newest book, World Wide Rave: Creating Triggers that Get Millions of People to ...

In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories. Here is a direct link to the video on YouTube. How did you do THAT? New free ebook about how the video was made. As I was passing around the work-in...

When it comes to online marketing, the buzz phrase of the last several years has been “viral marketing.� Companies of all sizes and from all industries are launching viral campaigns to spread their marketing message cheaply and efficiently. But launching a viral campaign can be difficult. You ha...

When it comes to online marketing, the buzz phrase of the last several years has been “viral marketing.� Companies of all sizes and from all industries are launching viral campaigns to spread their marketing message cheaply and efficiently. But launching a viral campaign can be difficult. You ha...

On Friday, David Meerman Scott teamed up with HubSpot for a bang-up seminar on how not to just get hit but create "a worldwide rave." The talk was chock-full of great information and new ideas--not just tips but ways of perceiving and using social media to get a sensational response. The #hubspot ha...