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The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy B...

Yeah, I know. Every blog on the net has posted this video because its “Awwww” factor is off the scale. Little asian kids kick even kitten ass in the adorability department. Still. Awwww. (How long do you think before some casts this little tyke in some gruesome horror flick as the kid th...

Take a hot viral video (above), produced and starring Lonely Island — the same guys who have an album coming out Tuesday — and featuring a cameo by hip-hop superstar T-Pain. Lead with it as featured content the morning after it debuts on SNL (where several ads for that aforementioned alb...

Ah, the day after the Super Bowl. Time to reflect on the advertising hits and misses. But how do you quantify success? (Or failure.) USA Today provided about 300 select viewers in Oregon and Virginia “ad meters” for rating commercials in real time. Of course, we also saw  a wide variety...

For years I’ve been attending conferences about the growing market of online video. And the number one topic that was and still is on everyone’s minds remains to be “How do we make money from this?” At that time, no one went the obvious route of, “Let’s place comm...

Stumbled upon this. I know how amused we all were with these blankets anyway. ETA: God damnit! I failed so hard. Console me. Hold me. Tell me everything's going to be okay....

The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length pr...

An inexpensive yet potentially extremely effective way to market a website or product on the internet is by harnessing the power of YouTube. However, creating a buzz on YouTube doesn’t happen by accident. Here are the top five ways to create that buzz: 1. Be Original Piggybacking on a played o...

Yesterday Sarah Perez wrote an interesting article on the future of Mobile TV. With only 5% of cellphone owners in the U.S. subscribing to Mobile TV services and an even slimmer percentage doing the same outside of the US, I’d say Mobile TV is dead.         Disap...