A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see,...

A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see, became a little too tra...

Detroit's Big 3 are whinging at alarming levels right now. Solely blaming the current economic crisis as the reason for their desperate predicament without taking responsibility just underscores the disconnect between corporation and customer. Hint: Why are none of the Japanese auto manufacturers sh...

Detroit's Big 3 are whinging at alarming levels right now. Solely blaming the current economic crisis as the reason for their desperate predicament without taking responsibility just underscores the disconnect between corporation and customer. Hint: Why are none of the Japanese auto manufacturer...

I must admit that I'm torn. Part of me wants to continue on this dogged crusade and part of me wants to just move on and accept that whilst I was able to get Delta's attention (monitoring the conversation), they just aren't set up or structured to turn lemons into lemonade (responding to the convers...

I’m writing this post from a cramped 16E on Delta’s 10 hour Flight 21 from JFK to Sao Paulo. The tray table is so small it doesn’t even support my laptop, so my literally using my PC as its name suggests: on top of my lap. I guess I’ll write for as long as I can until the battery runs out (b...

My latest Adweek article is up. It's called " Conversation Killers: Why most viral marketing amounts to lazy, clueless chatter " Here's the text: The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up an...

There's a new book out called "Bad Baby Names," which is a definite read if you're an expecting parent. Some of the shockers are really just bad combinations, for example: Love Gunn, Mary A. Jerk , Willie B. Long, Young Boozer or the ultimate, I.P. Freely (an actual name believe it or not....unlike ...

This is a classic bad pitch (note to all marketers and agencies out there) for so many reasons - I've highlighted the classic parts for your reading pleasure and also stripped out the name of the person to protect the guilty. My commentary is below... From: Recruiter [recruiter@vitaver.com] To: Info...

Congratulations to Uncle Seth's Jay Moonah who is apparently Blockbuster's newest spokesperson. Take THAT, Jared. I hope he'll divulge some juicy specifics of the royalties he's receiving for being in Blockbuster's advertising. Props to Facebook for the role they played in making this incredibly inn...