Written by Simon Mackie. Last week, Darrell Etherington wrote about how hard it is to measure the value of Twitter. One way to measure the impact that you’re having on the Twitter-sphere would be to see how many people link to your service, product or blog. Unfortunately, due to Twitter’...

It looks like the Twitter search box on the front page thing is coming to the mainstream. It was recently announced but only available to a very limited number of people. More people are seeing this along with a pull-down menu for trends now, including myself. I never get these types of things befor...

Image via Wikipedia Here's today's column, originally from MediaPost: When I was six years old, I wrote my first letter to a company when a box of Rice Krispies didn't contain a pack of Rain-Blo bubble gum as advertised (I received a letter back, with two packs of gum). Many more letters followed ov...

Chris O'Brien at the Mercury News has an article about how Twitter's search tool could ultimately be a threat to Google. Very quietly, one of Twitter's most powerful applications has become its ability to allow people to conduct real-time searches. In fact, the motto posted on Twitter's search page ...

There's a lot of discussion now around how Twitter can be used at events. It gets even more interesting when the people on stage try to use it to monitor the reactions to what they're saying. Jeremiah Owyang discussed his own experience as a moderator at Web 2.0 where Twitter helped him gauge audien...