As you may have noticed from our recent post about beverage rebranding, companies have a hard time selling new images to consumers. One notable exception from that article was the Throwback edition of Pepsi and Mountain Dew. Apparently, it is easier to get consumers to like things that they are fami...

As part of our ongoing NOLA Changemakers interview series we talked to Jon Guidroz, Director of Project Development at Free Flow Power, about his clean energy project and the unique spirit of NOLA. Can you tell us a little about what Free Flow Power does? Free Flow Power Corporation was founded to p...

I like Bruce Nussbaum’s list of what he’d like to see in The Stimulus Bill. The premise of his piece is that INNOVATION got a bit left out in the discussion and writing of the bill i.e., the process to get us to a healthy economy. Nussbaum does believe Obama has a vision for an America that is â...

As Twitter quickly becomes a household name, some are finding uses for the microblogging tool that go beyond work and play. One of of the most thoughtful we’ve seen is Twipple - twittering + random acts of kindness. As the twitter page explains, “a twipple is a random act of kindness via...

FX from Ruby Pseudo’s team shares “23 New York Teenagers You Ought to Know About“, an inspiring set of young folk who “are all amazing at what they do” - whether it be photography, design, music, acting or art. While barely (or not even) adult, these kids have more self...

Valet Mag has a nice visual spread of the best men’s collections from the recently wrapped up New York Fashion Week. Most notable trend seems to be the lack of consistency between one show and the next, with style trends hardly discernable. Marc Jacobs played it retro with quirky additions and...

So you might remember our post we wrote before, about the 44 ‘music related’ brands that came to mind in 6 minutes in one UK focus group… Ouch. Following up from a kind hint link from AdAge, I thought we ought to see what brands occupied front of mind with the American youth…...

On a recent trip to Long Island City, PSFK stopped by 5 Pointz, the famed graffiti building where every single square inch is covered with paint.  We’ve been hearing about the spot for years, and even past the building a couple of times en route to P.S.1, but until now, never really taken the...

I’ve just been presenting and attending Feast Social Innovation Conference in New Orleans. If you don’t already know the smart team of ‘Millennials’ behind it, you should know: they are Alldaybuffet and this was the second in their next generation conferences and social entrepreneur events. ...

Recent studies conducted by researchers at Stanford University and Carnegie Mellon might go a long way in explaining our spending habits or in the case of the current economic downturn, our penny-pinching ways. Apparently, during every purchase we make there is an emotional tug of warm taking place ...