* Our previous article looked at the economics of a Freemium  business model.  One element that is key to making a strategy that involves “free” work financially is growing your user base.  One way to get that growth is through a word-of-mouth marketing campaign.  This article looks ...

Azi e random fact day. Ma gandeam ca autobuzele iau un numar maxim de 80 de calatori (sau 79+1 carucior cu rotile) si toate sunt optimizate pentru stat jos, spre deosebire de autobuze si troleibuze din alte tari unde se sta mai mult in picioare. Aici probabil ca maxim 14 oameni incap in picioare, s...

CSI: Miami Episode 7.11 Tipping Point Air Date: December 15, 2008 We see the blurry vision of a man lying in the back of a car. He seems to be suffering shock. There’s blood on the window. As an large auger digs into ground, and we see the man lying, buried alive in a box. He cries out, when h...

There's no time like a recession to reassert the conventional economic wisdom that making money is harder than those guys on cable pretend. Viral marketing was huge in the mid-90's before the dotcom bubble burst and everyone realized that eyeballs didn't necessarily translate into dollars. It was on...

There's no time like a recession to reassert the conventional economic wisdom that making money is harder than those guys on cable pretend. Viral marketing was huge in the mid-90's before the dotcom bubble burst and everyone realized that eyeballs didn't necessarily translate into dollars. It was on...

Dark Reading had a good article today talking about GuideWorks, the TV Guide/Comcast joint venture's 2 year odyssey with NAC, which finds them finally starting to see some good results. I immediately went to the website of the NAC used car salesman to see if they claimed them as a NAC customer too, ...

Guess what, Malcolm Gladwell? Turns out you can suck it! Why? Well, according to a recent article in Fast Company , the whole premise of The Tipping Point is, like, totally busted or whatevs. According to some guy named Duncan Watts one of Gladwell's foundational ideas - Influentials theory - is a c...

Sometime back I wrote an article for Pluuggd.in on my fave topic . word of mouth marketing tactics . The article struck a chord with the readers . i got a few emails message of appreciation . one of my friend asked me to write a book on the same topic . I am sure he was joking but his suggestion mad...

That's right, reaching influentials is not the way to reach the many. Duncan Watts says the emergence of a trend does not depend on influentials. Instead, it depends on the susceptibility of the public to the "virus." Social-network effects are so complex, that trends are basically random. Has The T...

  November 2006-2007 SnapShot of biztechtalk.com (rank #481,691) - Compete    Originally uploaded by dankeldsen Mom always said I could grow up to be someone, she should've been more specific! (or feel free to pull a quote from Steve Martin's "The Jerk" - which my colleague ...