Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much discussed Facebook...

Friendship is strong, but the Whopper is stronger. I'm not sure if this was an advertising tagline, created by Crispin, Porter & Bogusky for Burger King (let's call it "integrated" for now) or specifically designed for a Facebook app. Either way, it became the basis for a much ...

My latest Adweek article is up. It's called " Conversation Killers: Why most viral marketing amounts to lazy, clueless chatter " Here's the text: The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up an...

OK, if this is a PR shill, I'm going to Jeff Pulverize you. I got an e-mail from a gmail account alerting me to Alex Perez, Commercial Spokesperson-for-Hire. He's pimping Kraft Singles, Pepto-Bismol, Ocean-Spray, Hostess Cupcakes, Fritos, Skittles and Duracell Batteries (but not necessarily in that ...