Welcome back to “30 Teams in 30 Days.� Next up is one of Major League Baseball’s most storied franchises, and certainly its most decorated. The Yankees apparently did not get the memo about the hard financial times this country has fallen under; at least that’s what you would think after ......

Quietly, without trumpets, fan fare, ticker tape parades or walks outside of the limo that give the secret service heart attacks, President Barack Obama has been changing the way the executive branch of the government does business online.  Not only that he's influencing the other branches, in part...

Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...

Should we say Yes more often; or do we say Yes too often? Seth Godin recently had a great blog post "Looking for yes" where he contrasted his experiences at the post office and Fedex.  The post office personnel consistently looked for reason why they couldn't accept his package for shipment while ...

Tired of watching your children "waste" time on their computers and cell phones? Well, they might just be getting some needed on-the-job training without even knowing it. According to a recent survey conducted by Ball State University, the vast majority of employers are willing to pay high...

If anyone wonders about the relationship between PR and marketing: how many of your customers will take the time to write a blog post acknowledging your greatness?  Are you working as hard as you can to make sure your customers Keep on Loving You?  Clif Bar & Company is. Sometimes yo...

Matt Asay has offered a rather strange post noting that if history had been different the roles of IBM and Microsoft would be reversed. If history were different I’d be George Clooney. It’s not. This is Clooney’s good fortune. Matt’s point is that, in future work, Microso...

As usual, Dela Quist of Alchemy Worx has decided to turn things on their head and not accept the 'norm'. In this case he's being irreverant to the holy 'relevance' mantra of email marketing....and he makes a good point. In the latest issue of email-worx,, he talks about replacing 'relevance' with ...

Sometimes, good guys finish first. In a world where it seems companies reap rewards from taking the easy way out when it comes to customer service, it’s nice to see when folks who do it right win the prize. One of our clients, Lawn Doctor, was recognized by Peggy Edersheim Kalb, who writes the Cra...

Note: This is the first post from Jason Feinberg, MediaShift's new music correspondent. With his background in online marketing, Jason will be sharing his insights into how artists can best utilize new technology in connecting with fans. There was a time when celebrity musicians were positioned as u...