Image via Wikipedia Hook: { Great Read} New York City is my reference point for what is world news and certain people who are great content creators keep me informed .Even the best writer can find it hard to get a reader’s interest when the story seems foreign to the reader. Is there a hook, s...

Image via CrunchBase Hook-If you are attempting to brand read Steve Ruble he and the folks at Edelman  do it for a living and they do it with GUSTO ! I think the greatest site on the Internet to start branding your self is http://www.squidoo.com/ Squidoo is a community website based in Irvington, N...

Image byhttp://www.prestonlee.com/archives/67 via CrunchBase I am not sure any of the old media could ever pull off the a digital newsroom !  There are certain content creators like Chris Brogan Seth Godin Steve Rubel Dave Winer who could show them how, but will they understand !   I don’t ...

Image via Wikipedia To Be Or not To Be With Gusto :   an individual or special taste  enthusiastic and vigorous enjoyment or appreciation  vitality marked by an abundance of vigor and enthusiasm.  I find a few people that I follow have ” Gusto !”   Guy ...

Cover via Amazon I reb-logged a content creation this am by Steve Rubel !   It was regarding : Why Text Remains King of the Web I have been a reader all my life  I read everything I was always drawn to food writers and found many worth reading !   The internet has spawned a new breed of content...

I had a chance to spend the morning at NYC's Waldorf Astoria's Starlight Roof. No. It wasn't a wedding, bar mitzvah or even a debutante ball. Rather, our industry's leading weekly magazine gathered PR's movers and shakers for a look at What's Next. The PR Week NEXT Conference, in celebration of the ...

You can always tell when the weekend is approaching. If it isn’t Twitter getting killed, it’s podcasting dying, death of blogs, slaughter of the record labels or one or more form of Heritage media.  It’s honestly quite difficult to top it every week. On the one hand, we bloviators...

I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in te...

There are so many possible places to start in supporting Michael Krotscheck’s statements and pointing out Six Apart VP Anil Dash mistakes. Here is an easy one: And TypePad simply blows WordPress.com away on SEO when it comes to search engine indexing. TypePad delivers your blog posts directly ...

In a surprise move that has echoed across the blogging world, highly regarded Ann Handley (of Marketing Profs fame) was today demoted to the “Blogger Q List.� “This is an outrage!� spewed Ann, fresh off a victorious B2B Summit that she hoped would finally elevate her to the “A List� alon...