Steve Woodruff entertains the marketing blogosphere with a 5am shot of good reading each and every day. Today, to give him a sleep-in, I have volunteered to deliver a 5-shot steaming good blogosphere reading. Enjoy! 1. I care and I think you do too. By Bretienbach and Brown. Social media commentator...

Social Media Smarts: Interview with Tac Anderson, Social Media Man of Hewlett Packard One of the great things about the social web is the opportunity socialize offline as well as online. That is how I finally got the chance to meet Tac Anderson from HP during BlogWorldExpo. Tac currently leads socia...

Social Media Smarts: Interview with Richard Binhammer from Dell - @richardatdell Photo Credit www.briansolis.com   Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less a...

Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse. In Understanding the ...

Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise? As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Interne...

Photo Credit, CC Chapman At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not...