March 01, 2009
You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain its social media participation over the long haul over the long term. Start now, start later, and I guarantee that if you’r...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 12:00 PM
February 23, 2009
Francois Gossieaux is pointing out over in Emergence Marketing a new study by the Marketing Executives Networking Group that many marketing executives are done with hearing about “Web 2.0″ and are now turning back to traditional marketing strategies and tactics. I can’t access th...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Jonathan Trenn
at 1:19 PM
February 19, 2009
Here’s a smashing list from Lee Odden over on Online Marketing Blog, Best and Worst Practices Social Media Marketing: Start with a plan, not tactics.  Research and build a Social Media Roadmap involving:  Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics. “Give to getâ...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 10:24 AM
BL and I adore eachother so I was very excited to receive an email from her last night with a link to her latest article on Business Week, Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free — check it out and check...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 10:19 AM
January 21, 2009
My buddy David Gelles writes for the Tech section of the FT, my favorite paper. Check out his latest article, New corporate firefighters. Sadly for me, he can’t shamelessly promote my company, Abraham Harrison LLC, because he has ‘journalistic integrity;’ however, it is awesome he ...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 4:37 PM
January 12, 2009
By Lauren Cook: Never has the power of Twitter been more evident than in the last few weeks and months. Once known only by “techies” and early adopters, this micro-blogging site is now slowly infiltrating into the mainstream and more importantly, affecting the way many of us communicate,...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Lauren Cook
at 3:29 PM
December 10, 2008
Back in 2000, I. along with several others here in the Washington area, started a group called Wired for Business. Â It was one of those vibrant business technology groups that came about right around the millenium, one that had members enthusiastically discussing the future of business as we saw it...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Jonathan Trenn
at 11:35 AM
November 19, 2008
I’ve been reading with interest the post-election analyses of the use of digital strategies for the U.S. presidential campaign. Barack Obama’s campaign wins hands down for overall integration of strategy. A dozen years ago I wanted to start a business that would have basically been an on...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Jonathan Trenn
at 10:04 AM




