The Promise of What’s Inside As a book publisher, I looked at hundreds of suggested book covers. Sometimes the most well-designed were the ones that got turned down immediately. They might have been beautiful, but they didn’t do the job. The cover’s job is to communicate what’...

Relationships in Business We’re not just tools and sticks. Business is inherently social. People add value to or interrupt the flow of every transaction we make. We interact with coworkers, our customers, our clients, our vendors, the person who delivers our packages. How well we do at getting...

Last week, I wrote about my company's thinking about social media, technology and why it's time to transform.  Here's another comment worth elevating and reblogging to continue the discussion. Jennifer Pahlka says, "Transformation and revolution are two really different ideas, and the deeper the c...

Let's get serious about social business. The reverb in the echo chamber has become deafening. Have you noticed the lack of original content being published lately?  I have.  There's a term to describe what's going on and Steve Rubel called it a year ago: The Lazysphere. "Rather than create new id...