By Guest Blogger, Mary Schmidt, Marketing Troubleshooter  Sure, we're going through tough times in the U.S., but in any times small biz owners are often their own worst enemies.  Sooo, time for a little tough love.  Here are real-life quotes that make 'toonis  awfully  attractive:   "I don't ...

Here’s a quick tip that I’ve used to my advantage many times. In a nutshell, you go out and find companies that give you publicity in the when you write about them. It works best if you’re writing because you sincerely love them, and if that publicity is either in the form of a lin...

We wrap up our conversation with John Jantsch on today’s Bigg Success Show . John is the author of the fantastic book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. So far, we’ve discussed: Part I: getting closer to customers and building yo...

Did you ever notice how it’s easy to help others do something but difficult to help yourself do it?   I love marketing and am great at helping others to see their core values and do their positioning and competitive advantage.    But, of course, when it comes to doing my own, I s...

As business owners, we often neglect to book time to work on our businesses. The good thing about a lull in your business is that it forces you to do this-if you take advantage of the opportunity presented to you.   Here are 10 ways to do this: Reevaluate your business model. What's your c...

by Jennifer Laycock You don't need to get very far into the story of Pinocchio to realize that little wooden boy didn't have much sense of judgement rattling around in that hollow head of his. Trouble not only followed him, he turned around and became its friend every chance he got. That's why the b...

We covered a really great topic this last show and I hope you get a chance to listen to it.  Advertising your small business in your local business journal.  Is it worth it?  You small business folks are getting approached daily with advertising salespeople that are telling your their...

We covered a really great topic this last show and I hope you get a chance to listen to it.  Advertising your small business in your local business journal.  Is it worth it?  You small business folks are getting approached daily with advertising salespeople that are telling your their...

In working with business owners and entrepreneurs over the years, I’ve noticed that when it comes to acquiring new customers, most of them are hunters. They pounce on new leads, chase the prospects, make themselves readily available to the prospect and then bend over backwards to land the new ...

by Jennifer Laycock A round-up of posts, resources and articles from around the web. From a monster list of webmaster blogs for and by women to a satirical warning about misusing social media to a David and Goliath story that will make your blood boil, find out what Jen is reading today and why. 100...