I awoke early on Monday morning, to see twitter alive with Skittles comments, posts and tweets crowding my screen. I knew something was going on, but didn’t bother to look until the hubbub had died down, at least a little. Skittles CC on Flickr by Suwaif In fact, it didn’t even cross my ...

As we mentioned in Sloppy Seconds Monday, in an effort to "embrace social media" Skittles relaunched their website as a Twitter feed—meaning every Tweet that mentions Skittles appears on their homepage. Obviously, this was either incredibly idiotic or an act of genius on the part of the ...

Being involved in the Ypulse Youth Advisory Board has given me an opportunity to create the "Our Side of the Screen" series, where I write about youth-targeted campaigns.  Since Ypulse is aimed at marketers who talk to ages 8-24, I try to express my reactions to the campaigns from a consumer s...

I might as well jump on in, since everyone else has, regarding the new “social” makeover of Skittles.com. I’m not one to talk about my day job here, but I have a little bit of experience in the social media space, just don’t call me an “expert”, “maven”...

Image via Wikipedia Here's today's column, originally from MediaPost: When I was six years old, I wrote my first letter to a company when a box of Rice Krispies didn't contain a pack of Rain-Blo bubble gum as advertised (I received a letter back, with two packs of gum). Many more letters followed ov...

Well, there is a lot of debate about the new Skittles.com floating around. I'll weigh in my 2-cents: good experiment, I'm impressed that Agency.com was able to sell the idea through, but how much does this target your consumer? And on another note, way to rip off Mondernista! (which came from Minnea...

It would be hard to come up with a cheaper ad campaign: Mars' new fruit-candy promotion consists of redirecting its homepage to a Twitter search for "Skittles." Successful? Wildly. A Skittles logo floats on top of the Twitter page, and sometimes Mars redirects to YouTube or Facebook instead of Twitt...

  We usually wait until we have a mid-week lull to watch Flight of the Conchords (On Demand, baby!) but we're going to watch it as soon as we're done writing this post just so we can see the "Garfunkeling" in better quality. Also, why is it that Jemaine is the only one ever ge...

One of the big topics of discussion today is the new Skittles website. What’s so fascinating about it? Well, thanks to the work of an outstanding agency, the Skittles site is loosely integrated with social media applications like Twitter, YouTube and Flickr. Yeah, you heard me right…I sa...

Azi dimineata, cel putin atunci cand am observat eu, site-ul Skittles.com a luat o noua infatisare. Ca idee, au creat un mic widget care pluteste undeva in stanga paginii, continutul fiind exclusiv sourced din alte parti: facebook, twitter si tot asa. Site-ul este creat si dezvoltat de catre Moderni...