When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the followi...

Carol Bartz, the new CEO of Yahoo!, has announced a new reorganization plan for the company. Will it help? On the surface the new reorganization appears like a good idea. By dividing the world into the U.S and the International Community, Yahoo! can focus its core business on non-U.S. searchers, whi...

I really enjoy the sage advice dished out by Andy Sernovitz on his "Damn! I Wish I Thought of That!" blog. We talk to people all the time about the potential power of blogging to push their expertise and offerings out into Cyberland, build credibility and improve search results. Sure, it's hard to i...

Monday I was interviewed by Jennifer Evans Laycock and Ross Dunn on Webmaster Radio. Aside from me talking over Ross quite a bit I think it all went well. The topic of the show is SEO 101 so Jennifer and Ross asked me about my SEMMY winning article, Best Damn Webmarketing Checklist, Period. We talke...

Why is search marketing holding up, relatively speaking, as so many other areas of the economy come crashing down? Gord Hotchkiss explores seven reasons. One in particular caught my eye: "search is category-agnostic." In many consumer categories, you're locked into a single logic. Selling more high-...

We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media marketing. Yesterday we pointed to Touchdowns… the brands that made into our top tier. As you mi...

SemGeek has decided put aside the dry, technical jargon of everyday Search Geekdom and write a few humorous depictions of Search Marketers and how we are not only attractive to Head Hunters and Recruiters, but also in our personal lives especially at the bar when trying to hook up. Isn't it time to ...

As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matte...

I’ve spoken to several webmasters who believe that more traffic to your website increases your search engine rankings. I believe that myself. The more traffic you get the higher you can expect your web pages to rise in the rankings. Google keeps saying that PPC advertising doesn’t influe...

For those who are familiar with the limitations of Google Grants, the fact that Trademark Policies, do in fact, apply as in the mainstream is good to know. As more and more Google Grants are registered and being optimized, the "piggy-backing" game of using other trademark names to drive more ...