“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. They are keywords that introduc...

We all know power has shifted in the marketplace to consumers. Consumers have a more active and faster growing voice than ever before in the ultimate success of products and services. We wield this power through reviews, recommendations, social networks, message boards, blogs and most importantly ou...

A lot of people focus in on how to get refunds from Google or Yahoo for Click Fraud issues. Google doesn’t always call it click fraud, they often call them invalid clicks, and when they catch “invalid clicks” they pro-actively discount your bill accordingly. They don’t catch ...

Yesterday I had the pleasure of presenting on the web analytics roundtable at SMX West.  Feedback indicates it was a strong session - it`s alway`s  hard to know when you`re sitting there… The questions we got were all solid, and John Marshall  did a great job moderating the Q&A, and of ...