We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media marketing. Yesterday we pointed to Touchdowns… the brands that made into our top tier. As you mi...

With the release of Reprise Media’s 2008 Super Bowl Search Marketing Scorecard, this week on Searchviews we’ve recapped and reviewed the Super Bowl’s biggest winners and losers in integrating TV ads with online strategy. Today, we’ll take a closer look at one criteria of the ...

This week Reprise Media released its Super Bowl Search Marketing Scorecard, and yesterday we highlighted last year’s winners. Today we turn our attention to the bottom three - the brands that did a poor job integrating television and search marketing, missing out on the huge influx of game-rel...

Yesterday we released the Reprise Media 2008 Super Bowl Search Marketing Scorecard, our annual look at the big game’s advertisers, and we outlined here the top-line Scorecard takeaways. Today we’ll take a closer look at the top three winning advertisers, with a review of what they did to...

As the Giants gloat and the Patriots sulk, it’s time to take a look at the other players with high stakes in the Super Bowl: the advertisers. Millions of football fans watched the commercials, then turned online to search engines to find out more about their favorites or watch them again. In o...

It’s t-minus three days to game day and we are preparing for our annual Super Bowl Search Marketing Scorecard, in which we’ll rank advertisers for their strategy (or lack thereof) in cross-channel marketing that integrates their TV and online efforts surrounding the biggest ad day of the...