by Stoney deGeyter This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions that need to be answered if you in-source your SEO campaigns, specifically addressed questions about doing it yourself. I...

Does Google care for SEO? Yes, it does: from Google’s SEO Starter Guide (pdf) to help provided in the Google Webmaster Help Forum, the search engine is pretty transparent when it comes to how it prefers you to optimize your site for inclusion. We’ll be discussing URL structure, TrustRank and...

by Stoney deGeyter When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others that all will need to be answered before you are able to make a smart, sound ...

Tonight I had the pleasure of speaking to an inaugural event of Techmakers, the first industry-specific branch of Rainmakers. Having lived in Indianapolis for 7 years and slowly making the rounds of the technology sector, it was great to see this take shape. I did a skit tonight and think it worked ...

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool...

by Stoney deGeyter Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some key problems that arise. Google has gone public stating that you don't need to fix your dynami...

Image via Wikipedia I was trolling around one of those unnamable web sites this morning seeing if there were any good blogging opportunities to take to help with my startup and ran into a new process called “blog you back�. If you are short of cash, but still want to get those all important cros...

When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It definitely is, and more on that topic in a minute. Then it’s typically not long before I’m asked how many keywords clients should rank for. That’s usually a...

I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a wee bit of it here because I think you need to go over there and spend some time with t...

by Jennifer Laycock Every time I come home from a conference, I'm reminded of just how many new people are streaming into the industry every day. While many of us have been optimizing web sites for a decade or longer, the greatest majority of site owners are just now finding their way into the world...