Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

We were all at the Digital Marketing & Drinking Social last night at Kro Bar. Paul Fabretti from KMP in Stockport gave a great presentation on the reputation monitoring and online sentiment tool he uses.  We had our ears pricked up for this one in particular because we’ve been using a rep...

We work in an industry that is riddled with terminology t hat even we don’t understand half the time when someone says “Well that meme is something of a paradigm shift”, we nod sagely but really, we haven’t got a clue either. So in celebration of the bollocks that is talked a...