Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a wee bit of it here because I think you need to go over there and spend some time with t...

Wow, what a fortnight! Two solid weeks of seminars and presentations and hopefully we’ve managed to get the point across about SEO to a whole new bunch of people. If you were at the Britannia Hotel in Wolverhampton and listened to me rant on about how great the Internet is, then I thank you; i...

So we’re officially in a recession now (according to official government figures via the BBC) with no sign of things getting better anytime soon. Marketing budgets are being slashed by many and redundancies are spreading like wildfire. So, if you want to either make the most of your marketing ...

There’s only one thing worse than doing no search engine optimisation and that’s doing too much. When setting up a website or wanting to promote an existing one, many people go absolutely overboard and begin slamming in the keywords and building up the back links. Trouble is, if you sudd...

One of the most infuriating things a web designer has to deal with is the constant questions about how much money a website will make and how long it will take for it to be number one on Google. It’s become so bad now that every question like this just phases me out and all I hear is a slight ...

Search engine marketers aren’t having an easy time with Google these days. Google have made a change to the search results interface which aims to make it more Digg/Wiki like by allowing users to move results up and down the list, delete sites from a results set and even add sites into a set o...

Many people dismiss web marketing as a fad or something just for geeks and nerds. If we’re in a meeting with a marketing or managing director discussing their web presence, when the conversation moves on to the search engine aspect of promotion, a quick phone call is then made to the IT depart...

We get some odd phone calls y’know, usually from people with some very strange ideas about what Google does and how it indexes your website. It’s not their fault, obviously, us techie types have spent the best part of our lives trying to make anything computer related as impenetrable as ...

We were all at the Digital Marketing & Drinking Social last night at Kro Bar. Paul Fabretti from KMP in Stockport gave a great presentation on the reputation monitoring and online sentiment tool he uses.  We had our ears pricked up for this one in particular because we’ve been using a rep...