Scion continues to use content and creation to drive its marketing and brand efforts. In 2007 to support young, emerging filmmakers, Scion Easy 10 gives up-and-coming visual artists a chance to shoot a short film on a topic of their choice. This year, Scion will be switching up the format by selecti...

If you kept up with our coverage of the L.A. auto show or were there yourself, you no doubt noticed a couple new boxy cars — the 2009 Nissan Cube and 2010 Kia Soul — vying for the sort of Gen-Y attention Scion achieves. Both employ left-field styling, near-infinite customization options, splashy...

Like hybrids, fuel-efficient compact and economy cars are hot these days. The 2009 Scion xB hasn’t changed much compared to the 2008, but because of the changeover in model years it seems to be a hot commodity. The aging Fit at No. 2 is the real surprise. The 2009 version will be out later this su...

Scion sure does know its youth demographic. Is there anything a kid enjoys more than faux graffiti designs and a talking ass cartoon character? No, not really. Scion's latest outreach to the youth......

What’s worse than a car that has been painted with Hello Kitty decals all over the outside? A car that has been Hello Kittified from the inside out like this Hello Kitty Scion xB monstrocity: The really scary part of this (and the realization that Hello Kitty Hell has progressed way too far) i...

Crashed Well I was moving at the speed of soundHead-spinning, couldn't find my way around, andDidn't know that I was going downYeah, yeahWhere I've been, well it's all a blurWhat I was looking for, I'm not sureToo late and didn't see it comingYeah, yeah And then I crashed into you,And I went up in f...