According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

Have any shoes that smell not so fresh?  Drop this deodorizing basketball in your shoe to reduce odor and moisture!  Comes in a set of two and you can choose from golf, soccer, and baseball styles in an ocean breeze scent, or the basketball in pine scent. $8 at FredFlare...

  VIA THE MODERN MATERIALIST: Being a massive word nerd, I'll admit I have an affinity for the sexy librarian fantasy. That said, I tend to overthink the whole sex in the library part of it. Would it really be all that comfortable? What if someone walked in on the scene? Don't you have ...

Firstly let me confess my prejudices: I freaking love Burberry. I love Burberry for it's class and excellence but more than that I love Burberry for its brash and obnoxious reputation bestowed upon it by council estates across the nation. No other brand can you wear and say with equal validity "I'm ...

What could possibly be better than smelling like the original Star Trek television series? Nothing! Well, besides smelling like me. *WHIFF* Mmmm, chili-cheese dogs. Really drives the bitches wild. I'm serious, Chloe and Ginger are literally fighting over my shirt. CUT IT OUT YOU TWO -- no walk later...

Firstly let me confess my prejudices: I freaking love Burberry. I love Burberry for it's class and excellence but more than that I love Burberry for its brash and obnoxious reputation bestowed upon it by council estates across the nation. No other brand can you wear and say with equal validity "I'm ...

These 4 Playboy Fragrances were actually introduced last year (2008) of September. Hollywood Playboy, Malibu Playboy, Miami Playboy and Vegas Playboy each have it’s own individual uniqueness to suit your lifestyle. Well, a Hugh Hefner glamorous lifestyle that is :). Hollywood Playboy - this co...

This came through the door yesterday from these fellows, the latest in the long line of Scandinavian synaesthetic sure-pop; clean lines, glacial mints... That they come from Galve is inadvertently (or deliberately, through some Freudian psychogeographic wrangling) significant; they sound re-invented...

I love handmade soap and I love pretty paper, so this line of beautifully-wrapped soaps is hard to resist. Available in six scent varieties. $14 each from Soap & Paper Factory....

I've been either working very hard ... or goofing off. See what you think.Yesterday I finally found the stray piece of paper that had a blurb for my friend Doranna Durgin's newest book. It got hidden in the "Christmas Rush."......