Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. In today's enterprise search marketing column, "Spending in a Tough Market," Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to rev...

Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. In today's local & mobile search column, ...

If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. In today's organic search engine optimization column, "There's No Shortcut to Good SEO...Or Is There?,...

A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. In today's SEM Crossfire column, "What is Valid Link Bait?," Frank Watson and Chris Boggs address recent issues with ethical questi...

It's hard to believe that some marketers will measure success by the improvement of a popular keyword. In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a...

We searched deep within our lexicon of vocabulary prowess to not offend your eyes with such a crass descriptor. We assure you, dear reader, there's no better way of describing what we're about to lay before you. In today's Link Building column, "Link Building for Dumb Asses," Sage Lewis takes a look...

Talented link developers are hard to find -- you want to retain them as long as possible. In today's Link Building column, "Keeping SEO Staff Motivated and Driven," Justilien Gaspard offers tips on some incentives you can use to keep your link marketers productive and driven, while reducing staff tu...

Oftentimes it is difficult to tell whether a domain name is banned or penalized by a search engine. Or perhaps the domain name is neither banned, nor penalized. It could be, you just managed to screw up your site. In today's Organic Search Engine Optimization column, "How to Tell if Your Domain is B...

If you listen to the media, you'd know that a recession is nigh, and you should be locking yourself up in an underground bunker and hiding out for the next year. If you're a bit more selective in what you choose to believe, you may be thinking it would be wise to be prepared, in case an economic dow...

Large scale Web sites with a content management system (CMS) face different SEO problems than smaller Web sites. In today's By the Numbers column, "SEO Hell, a CMS Production," Eric Enge explains that while CMS developers' knowledge of SEO has improved, serious SEO issues resulting from CMS software...