Their T&Cs say you can’t do it. Oops. Wonder if they’ll sue me? Come and have a go if you think you’re hard enough, Telegraph lawyers!* Apparently you’re not allowed to ” modify or attempt to modify all or any part of the Content or the Site” either. I guess t...

It is no new theory that language evolves and that trapping changes in word meaning and word association lies at the heart of the phraseology employed by SEO firms to help target a website’s audience. But what’s more important in some respects are the bursts of attention that often precede chang...

…social networking sites and social media including FaceBook, Linkedin, and Twitter for cancer, heart attacks, lupus, dementia and more? As a sales performance specialist, author, speaker, and someone who loves connecting people; I’m one of the biggest proponents of networking and social...

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In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics ...

Recently I’ve been playing with linking to specific parts of a video and incorporating YouTube subtitles. Then I realized that you could do a neat trick. YouTube allows you to create closed captioning with a simple text file that looks like this: 00:00:07.000 Hi everybody. Welcome back to anot...

If you’ve been watching your Google rankings any at all lately, you may have noticed your website going up and down in the SERPS like a Yo-Yo. Don’t be alarmed. Most everyone’s sites were affected by the latest SERPS earthqake. No one is real sure what the deal was/is with Google....

It’s hard to believe that the spring gift-giving season is already upon us. With Mother’s Day, Father’s Day, and Graduation season quickly approaching, it’s time to plan ahead and adapt your business strategy for upcoming opportunities and challenges. Read the rest here: Spri...

There’s been a lot of hype lately about “realtime search” using Twitter being a Google Killer. John Battelle talked about it in searchblog. Mike Arrington talked about it in TechCrunch. There are two scenarios that have been talked about with Twitter and search: using Twitter to as...

Quite a few journalists are still a bit suspicious of the idea of “search engine optimisation”. They may have been told, in one or two hasty training sessions, that their glorious, pun-laden print headlines had to make way for boring, literal headlines and standfirsts full of “keyw...