Today Reprise Media announced our six year anniversary (that’s the Aston Martin year for those of you wanting to send gifts). The passage of such a milestone led to some thinking about how little time that is in say, the ball bearing industry, but how much time that is in the world of search and s...

We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media marketing. Yesterday we pointed to Touchdowns… the brands that made into our top tier. As you mi...

As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matte...

For those who are familiar with the limitations of Google Grants, the fact that Trademark Policies, do in fact, apply as in the mainstream is good to know. As more and more Google Grants are registered and being optimized, the "piggy-backing" game of using other trademark names to drive more ...

Hi Carol! So, you’ve decided to take the top spot at Yahoo. You have a reputation for being hard-nosed and tough – two qualities that will serve you well at the head of the struggling web giant. You’ve had the experience at Autodesk of steering the software company through some tough channels,...

In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword research, write a text ad or even how they ana...

In any Paid Search Strategy, the obvious goal is to drive as much "qualified" traffic to your website as possible, while at the same time trying to keep the costs down. Many of us search marketers were trained to use keyword tools as the catalyst for identifying the most traf...

Yes, you heard it right. Using the power of Paid Search as a tool to help build your next website or website redesign could be one of the best decisions you could have ever made. You may be asking yourself, how the hell is PPC gonna help my website or even my client's website. Well, there are many t...

Well it’s hard to avoid addressing the big news that broke yesterday evening in the world of search. YouTube engineer Geoff Stearns did indeed accede to his girlfriend’s pleas and got himself a haircut. Oh yeah, there was also some to-do about Yahoo and stuff. It goes a little something like thi...

Yes, it's the Official Google Channel on Youtube which is counteracting all of the disturbing trends going on in the viral video world of YouTube. The problem is that prospects who are new to PPC are getting SCAMMED by Knuckleheads left and right who are promising gimmicks like "Free $1 million...