Guy Kawasaki and Matt McGowan just finished their SES Webcast. More than 500 people registered to hear them talk about Kawasaki's new book, "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition." But most of the 60 questions during Q&A were about "Twitte...

Are you data-driven, or mired in data? Sometimes it’s hard to tell. Oftentimes it’s a bit of both. The critical question: what fraction of the data you look at each day is actionable? If you look at the same reports each day or each week, ask yourself: are there steps I could take based on what ...

Hi Kalena This probably isn’t black or white, but in general, Is it bad to have one AdWords campaign with (50) ad groups? I would think if you need that many ad groups, you should probably be putting some of those groups into their own campaigns. Also, isn’t is best practice to delete ke...

Today Reprise Media announced our six year anniversary (that’s the Aston Martin year for those of you wanting to send gifts). The passage of such a milestone led to some thinking about how little time that is in say, the ball bearing industry, but how much time that is in the world of search and s...

When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the followi...

Regulators are putting banks through stress tests to determine whether they have adequate capital. And if you look at the SES New York conference agenda, you'll see that you can put your SEO, SEM and PPC programs through some pretty rigorous stress testing at six express site clinics that will be he...

by Jeff Quipp from SearchEnginePeople.com. Personalization of search results is very important to the future success of any search engine, and its an effort well underway with many of the big 3 search engines as we speak. If its true that the key success factors of search are: a. reliability b. ease...

I think you should check out Michael Gray new article, Using Directories for Search Engine Reputation Management, because it is a very interesting article — essential reading — I have only excerpted a wee bit of it here because I think you need to go over there and spend some time with t...

I've just returned from Search Engine Strategies London and it's already time to get ready for SES New York 2009. Fortunately, most of the content for the two keynotes, Orion Panel, 65 conference sessions, and nine training workshops will be brand new and even the format for the show is significantl...

Twitter and cell phone text messaging (<= 140 characters) have us expressing ourselves in sound bytes, sharpening our writing chops and communicating more whilst using many less words. It’s nothing short of cultural revolution, as our increasingly plugged-in populace evolves to more succinc...