Not far from where I live in Toronto there's a bookstore called This Ain't the Rosedale Library. (Rosedale, for those who aren't from here, is the city's most upscale neighborhood.) This Ain't the Rosedale Library is an alternative bookstore - some of its titles wouldn't sit comfortably in Rosedale ...

For many people, writing a newsletter is somewhere down there with going to the dentist, washing the car and clearing out the eves troughs. A right royal pain in the butt. The thing is, you can't see it like that if you are going to continue with your newsletter for the long term. (And the benefits ...

Here's what I believe: Every Business Needs a Newsletter. No excuses. Even funeral homes. Here are 5 reasons why: 1. Monsters in the Dark (because, especially right now, people want to do business with people they know and trust) Trust is at a premium these days. After all, who can we trust? Not the...

I was reading an article today about how to build trust in your business, and in effect, in my opinion, build a successful business relationship. I thought how similar this is to the way I build my relationships with my clients. Using the same subjects used in this article here are my thoughts on ho...

I am stunned. I feel cheated. I am mad. Damn mad! For several years I have been touting Dove’s Real Beauty campaign as a high-minded example of authenticity in consumer marketing. Imagine my dismay, then, when I discovered in the May 12 issue of The New Yorker that the real beauties in Dove’s Re...

I am stunned. I feel cheated. I am mad. Damn mad! For several years I have been touting Dove’s Real Beauty campaign as a high-minded example of authenticity in consumer marketing. Imagine my dismay, then, when I discovered in the May 12 issue of The New Yorker that the real beauties in Dove’s Re...

Snap Shots is a nice little plugin for blogs and sites that . They sent out an email on Feb. 13 that stated, “Unbelievably, 99 of you had nothing better to do with your lives than to create nearly 200 different badges for Snap Shots–and we love you for it.” Well, apparently they go...

Firstly, if you’re in new media, social media, new marketing, publicity, or public relations, you need to subscribe to the Inside PR podcast. Secondly, before you continue embarrassing yourself professionally by using all the words you have been using incorrectly, you need to read through the ...

This is going to sound somewhat contradictory to my advice to “ignore your email” in my article 4 Tips For Becoming A More Productive Entrepreneur - but hear me out, this is a very important point and so many businesses get it wrong. If you think about it, it’s BECAUSE so many busi...

[by Todd] Every so often my confidence in big brands is renewed, like 3:10 a.m. the other morning. That was when the president of W Hotels accomplished what I thought was impossible, convincing me that his hotels weren't arrogant hot spots packed with a bunch of wannabes thinking they are infinitely...