This content from: Duct Tape Marketing 7 Ways to Have Character (and Show It) on LinkedIn This is a special Make a Referral Week 2009 guest post By Scott Allen, author of The Virtual Handshake The best way to increase the number of referrals you receive is to increase your worthiness of receiving th...

This content from: Duct Tape Marketing Design and Operate a Referral System - part 2 A few days ago I covered the Design the Referral System part and today I want to finish up with the Operate part - after all, a system design is an academic exercise until you put the process into action. Equally im...

This content from: Duct Tape Marketing The Picture Perfect Ideal Customer When it comes to attracting your ideal customer you should be able create a picture in your mind as you describe them. Using images of a real life customers can prove an effective way to help everyone in your organization narr...

This content from: Duct Tape Marketing Involve Your Employees in the Referral Machine Everybody I talk to these days is looking for ways to generate more referrals. And I get that, referrals are great - low ROI, shorter sales cycle, more qualified leads and less focus on price. There are lots of gre...

Since you’re reading this on a blog, you may not be the exact target I have in mind for this message so, feel free to pass it along to someone you know who might need to hear it - I’ve been on a speaking and workshop binge this past 60 days and I am still finding the need to evangelize b...

NB: This is step 1 of a 5 step series - Step into 2008 with more fun. Firing customers sounds like such a harsh thing to speak of, but really, the concept is very customer friendly when you think about it in the right context. When I say fire I don’t mean the jerk that abuses your staff, compl...