A timely Q&A from consultant Doug Erickson: The book is, Luck by Design: Certain Success in an Uncertain World by Richard Goldman. Richie co-founded the Men's Wearhouse . Why did you write this book now?  Actually the timing of the book and what’s going on in the world are a coincide...

A timely Q&A from consultant Doug Erickson: The book is, Luck by Design: Certain Success in an Uncertain World by Richard Goldman. Richie co-founded the Men's Wearhouse . Why did you write this book now?  Actually the timing of the book and what’s going on in the world are a coincidence—or ...

I'm not keen on reprinting feel-good nonsense meant to soothe the consciences of radio broadcasters and make us feel better about what we do in spite of all evidence to the contrary.  I believe it's the cold slap of reality that motivates greatness, not the limp affirmations provided b...

I'm not keen on reprinting feel-good nonsense meant to soothe the consciences of radio broadcasters and make us feel better about what we do in spite of all evidence to the contrary.  I believe it's the cold slap of reality that motivates greatness, not the limp affirmations provided by radio's own...

"Small is the new big," wrote Seth Godin some time ago. And now it's becoming ever-clearer:  Small is also the new REALLY big. A dead-on piece in The Atlantic illustrates just how far the giants have fallen.  Although the topic is TV, not Radio, there are lessons relevant f...

"Small is the new big," wrote Seth Godin some time ago. And now it's becoming ever-clearer:  Small is also the new REALLY big. A dead-on piece in The Atlantic illustrates just how far the giants have fallen.  Although the topic is TV, not Radio, there are lessons relevant for us, too: On the “bu...

I have been struck in recent days by the reaction of many broadcasters in these tough times. Here's my observation.  Tell me if it matches yours.  There's increasing lip service to digital strategies, yet almost none of the recent job shufflings in radio that I'm aware of inc...

I have been struck in recent days by the reaction of many broadcasters in these tough times. Here's my observation.  Tell me if it matches yours.  There's increasing lip service to digital strategies, yet almost none of the recent job shufflings in radio that I'm aware of include any announcements...

MarketingProfs tells the tale of a chapter from the Studs Terkel classic about the Great Depression, Hard Times: One chapter in the book, "The Big Money," includes an interview with William Benton, founder of the ad agency Benton & Bowles (now D'Arcy Masius Benton & Bowles). No...

"I don't want to send people to my station's website." So say many program directors at many radio stations in the US. Even today.  Shocking as it may seem. Evidently, in this imaginary world there are only two things one can do:  Listen to your radio station and visit ...