With the federal government about to get much larger, the biggest swarm of consultants, "Beltway Bandits" and the like are already starting to infiltrate the Washington, DC area, home of the US government and your favorite defrag company. They're looking for a piece of the stimulus pie and anythi...

Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. Here is the original: Spending in ...

What are some practical tips for small-to midsize ad agencies regarding RFPs?  Heather Witalisz, Business Development Director, Adams & Knight agency, Avon, CT New business should never be a “numbers� game, especially for small-to midsize ad agencies. Such as making 85 phone calls for 1 prospec...

OMG, this must be Recurring Themes Day.    Just done with the Your Blog is Your Resume theme (this one pops up about once a year with almost predictable regularity), and am now worried about Alexander Muse’s health.  He’s a healthy strong man, but wants to shoot himself if...

I decided to put together a list of reasons why I think many marketing agencies “don’t get” social media. Some are legitimate reasons, most aren’t. Feel free to add some of your own. 1- Elitism The marketing industries - advertising, PR - are considered to be ‘cool̵...