Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

This is an interesting one and I can't believe I almost missed it. Digital video recorders may indeed be the advertising bogeyman that media people have long feared. A study comparing DVR and non-DVR households released yesterday from Information Resources, a Chicago firm, suggests that ad-skipping ...