March 03, 2009
Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...
Jaffe Juice
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Joseph Jaffe
at 10:51 AM
April 09, 2008
This is an interesting one and I can't believe I almost missed it. Digital video recorders may indeed be the advertising bogeyman that media people have long feared. A study comparing DVR and non-DVR households released yesterday from Information Resources, a Chicago firm, suggests that ad-skipping ...
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at 5:08 PM




