There are several tools out in the market to help you and there are two key differences. One set relies heavily on the technology of keyword aggregators. In other words they use computer algorithms to generate additional keyword strings. These tend to be the one-time box solutions and a crap shoot. ...

Any problem, from my point of view, would come from building for PPC without also considering users. Build for PPC alone and you may have a nice concentration of keywords in all the right places on a page that is so hard to look at that nobody wants to read it, even if the information is good. Put g...

If you use Adwords you probably know that you can provide multiple versions of your ads. I have been doing this since right after it became available but was not too aggressive with providing multiple versions - I put up two or three, maybe four versions and thought that I was doing a good job. A fe...

Thanks guys, Im definately learning on the job. It doesnt seem so hard just to get some clicks and work on tightening relevancy at the ad impression and conversion on the landing page but like I said, it's hardly a competitive niche. Some searches kept turning up Perry Marshall's pdf books. ...

To pass the certification exam you need to earn a 75% out of 100% on their exam. That means you can pass the exam with a 25% error rate. Would you want someone who has a 25% error rate spending your money in a highly competitive environment? Would you call a person who has mastered 75% of the knowle...