10 power-packed tips for writing high converting landing page copy: Tip #1: Write Benefit Oriented Headlines If you haven’t heard it before, your headline is the most important part of your copy. Your headline will make or break your whole sales process. A strong headline will have your visitor dr...

Hi Kalena This probably isn’t black or white, but in general, Is it bad to have one AdWords campaign with (50) ad groups? I would think if you need that many ad groups, you should probably be putting some of those groups into their own campaigns. Also, isn’t is best practice to delete ke...

At this point I feel I can finally give a detailed and objective review of PPC Classroom 2.0. So let’s get going… PPC Classroom 2.0 Let me start with the recommendation: For only $6.97 ($9.97 outside the US), I feel that PPC Classroom 2.0 is excellent value for anyone who wants to give p...

It used to be somewhat hard to find good data for building and optimizing campaigns. Now days, there are so many tools out there it’s almost overwhelming. Some of the best tools are from search engines themselves. I’ve talked about Adcenter Adlabs before, and their tools keep getting better and ...

Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click. Certain keywords or phrases that people type into a search e...

So we’re officially in a recession now (according to official government figures via the BBC) with no sign of things getting better anytime soon. Marketing budgets are being slashed by many and redundancies are spreading like wildfire. So, if you want to either make the most of your marketing ...

by Kalena Jordan We all know that the most effective Pay Per Click advertising campaigns use landing pages that are matched perfectly to your target search keywords and designed to follow through with the idea or theme that your PPC ad has hinted at. But how do you determine the effectiveness of tho...

There is so much misinformation floating around the affiliate marketing and PPC universe, I thought I would take the first post of 2009 to dispel some of these myths. Of course - mine is just one more opinion, so take it for what its worth. There is no one secret niche you don’t know about tha...

Hello to everyone across the globe waiting to start clicking and getting paid! This blog post is an update regarding the delay of the launch.  We've received word that our launch is delayed due to power outages and severe weather throughout the Eastern United States, including our corporate headqua...

I manage a LocateADoc.com profile for a doctor friend of mine. As a result, I receive their newsletter, etc. Today, I received an interesting email newsletter with the titillating title, 3 Tips to Keep Patients Coming In, Despite The Economy. So, with no further ado, here are the three tips — ...