When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the followi...

As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matte...

In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword research, write a text ad or even how they ana...

In any Paid Search Strategy, the obvious goal is to drive as much "qualified" traffic to your website as possible, while at the same time trying to keep the costs down. Many of us search marketers were trained to use keyword tools as the catalyst for identifying the most traf...

Yes, you heard it right. Using the power of Paid Search as a tool to help build your next website or website redesign could be one of the best decisions you could have ever made. You may be asking yourself, how the hell is PPC gonna help my website or even my client's website. Well, there are many t...

First of all, in my opinion, the term Strategy can take on many different meanings. In the Search Industry, strategy is often confused with a plan which entails minimal tactical changes. C'mon people, it is JUST A Marketing PLAN , nothing more and nothing less. It is a well organized plan which has ...

Ok, SemGeek is a little perturbed by some unpleasantness that he discovered about some companies who are giving the search industry a bad reputation. So, I am going to calm down, take a deep breath and start the conversation. I have had two instances where I had to explain to potential clients that ...

If someone were to ask me what is the key to maintaining a successful PPC campaign, I would say "Reacting swiftly and intelligently". As in life, (see photo on left from the Slap Fight scene from Napoleon Dynamite) we cannot predict the future, but in PPC we can at the very least setup an ...

It took me 5 seconds into a call with a Yahoo Rep who told me something to the effect of "yeah, I would avoid the Content Network for now, because were having reporting problems with it and don't expect to see it fixed anytime soon. After I heard that, I said "Good thing your CPCs are much lower tha...