McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR pr...

Falls Sie sich über die mangelnde Produktinnovationsfreudigkeit einzelner Unternehmen aufregen sollten, haben Sie künftig bei Starbucks keine Ausreden mehr. Die ersten Firmen binden ihre Kunden direkt in den Entwicklungsprozess und bei der Markenführung ein und freuen sich über Ihre Anregungen. ...

I decided to put together a list of reasons why I think many marketing agencies “don’t get” social media. Some are legitimate reasons, most aren’t. Feel free to add some of your own. 1- Elitism The marketing industries - advertising, PR - are considered to be ‘cool̵...

Jeff Jarvis of BuzzMachine has some hard-hitting comments on the Wall St Journal’s article about selling online ads.  “Newspapers are losing their own core market because they didn’t understand the scale of the internet,” says Jarvis. “They still thought mass when they sh...