Don't use programs that autofollow anyone who follows you on Twitter. It's a social network not a robot network. Don't broadcast messages on Twitter using bots. You'll just damage your brand, personal or corporate. Don't send friend requests on DIGG and then abuse the privilege with constant shout o...

I'm going to take out the names, because, really, I don't want to hurt these people. What I want is for PR people to - please, please - read this and laugh, and then never send out a pitch that remotely resembles this. I received this one twice. I responded the first time by saying that advertising ...

Here's an email pitch from hell "Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting. Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones.... ...

That's a snippet of a five hour Google chat I had until 3 a.m. because of the kindness of Andrés Bianciotto, a friend I know through social networking. He generously and skillfully helped me recover from a spam attack by PR Week and their email consulting firm, Adicio.com Adicio and PR Week offered...

By B.L. Ochman Dear PR people: please take this quiz before you send out another press release or email pitch. (The correct answers are below: ) 1. Has the print, online or broadcast reporter you are pitching ever covered this topic? 2. Why Would this pitch or release elicit a response from people w...