I write this blog with apologies to Jeff, our CEO here at CBC, who is about as far away from a science-fiction fan as Romulus is from Earth. I just can’t resist going where no CBCer has gone before for this post. I was recently watching a documentary about the making of the first Star [...]...

I'd like this rumor to be true for once. Why you ask? Because if Orange will do this, so will AT&T, T-Mobile, Vodafone or SingTel... but I am just speculating! If you have already lost me, here's what I am talking about. Instead of you getting pissed off about the fact that you have just purchased a...

Yesterday, I attended the AMA’s Forward 08 non-traditional marketing event. There was a notable concentration on word of mouth marketing - what works, what doesn’t, and why it’s important. The importance is pretty obvious (people trust their peers more than they trust advertising)....

Mobiado continues the tradition of the iconic Professional Line - today unveils the thinnest luxury phone in the world at a thickness of only 10.6mm, the Professional 105 ZAF. The Professional 105 ZAF redefines the luxury mobile phone to create an engineering masterpiece. The entire front and back o...

Max Havelaar, the label that was the world’s first Fairtrade Certification Mark, recently released a viral marketing video to help promote fairtrade. I personally find this cool for two reasons. A) I got to hear one of Max Havelaar’s team members lecture about corporate social responsibi...

Good news–after a bit of drama, I’m happy to follow up to my previous post, It’s Hard To Eat Your Own Dogfood, and report that we did the right thing. We’ve separated from a client who was not a good fit. Does it hurt revenue? Yes. Is it frustrating as hell? [...]...