In Australia, which is best - traditional agencies doing social vs social media consultancies? What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketin...

It takes a brave person to stand up and stare down Microsoft and Google. Sridhar Vembu, founder of online software suite destination Zoho, remains unafraid. The latest enhancements out of Camp Zoho are some major upgrades to online word processing tool Writer. Previous users will notice that the ent...

Image via Wikipedia The short sprint that is our 10-week academic term is coming to a close. Just two more linky loves on the agenda for this term. Lots of interesting stuff this week. Shame: This post from the Ruder-Finn ethics blog argues that shame is a powerful emotion and can have a profound ef...

Okay, so if you don’t know about Twitter, it’s basically a way to talk to yourself (and whoever wants to follow you) in 140 characters or less. I’ve been on Twitter (this is me) since it began and I have a love/hate relationship with it. Mostly, I think it’s kind of a giant w...

Hey, when someone is giving some tickets away for FREE, and you have interest in attending a cool show for the price of nothing, you really need to get over to @KarenSTL’s site. The contest is not hard at all, and it’s basically just a very easy way to receive some FREE tickets. Plus she...

Holy mackerel! Connie Bensen has one hell of a comprehensive list of tasks for which an online community manager needs to be responsible! I mean, if this is a contiguous list, this describes quite an experienced and senior person, that’s for sure. What this shoes you is that the job of OCM is not ...

Image via Wikipedia Holy mackerel! Connie Bensen has one hell of a comprehensive list of tasks for which an online community manager needs to be responsible! I mean, if this is a contiguous list, this describes quite an experienced and senior person, that’s for sure. What this shoes you is that th...

Image via CrunchBase The latest debate to hit the social networking scene is cleaning out everyone you are following in twitter and cutting it down to a core group. In the longer run this is good because you cut down on the noise level, and you can focus more on what matters to you. The problem is t...

Paul Graham just posted his thoughts on the 2-year anniversary of HackerNews. It’s interesting for a number of reasons. One thing that stands out is the implicit understanding that many mainstream communities of a similar nature have suffered what Paul refers to as “dilution”. The ...

A business school sage once advised me, or more properly a roomful of Type-A hyper-achievers with one foot out the door, to seek balance in our lives. “Measure your successes by what you sacrifice to achieve them,” he said. It was good advice then, and it’s stuck with me. I was rem...