According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog.  And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques. Take a look at the screen shot I took of the landing page.  What do you thin...

That’s my standard response when asked about Social Media.  That’s not to say technology is unimportant, but that technology never really changes how people behave, think, and feel.  Human nature drives that; technology only changes the constraints previously placed on human preferences. If yo...

Click here to view the embedded video. Get Elastic’s recent post on reducing friction kicks butt - providing incredibly clear explanations of too-common Website flaws along with great examples of how to do it right.  I wish I wrote it.  Not only did the article reduced me to green-faced envy...

I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story.  They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations of temperament using the...

From Dow Jones MarketWatch... Keyword inflation, low conversion rates sending merchants elsewhere SAN FRANCISCO (MarketWatch) -- A growing number of online advertisers are bidding a partial goodbye to Google Inc. Frustrated by the soaring price of Internet-search advertising and diminishing returns ...