While marketing budgets are being cut or shifted, many companies are holding on to public relations — especially B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR,� tells the story of a company that relies on case studies as part of their public rela...

Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad.  When other marketing and advertising channels don’t hold up to ROI scruitiny, tactics like SEO hold up rather well.  Sage advice on h...

Say what you will, blogs are increasingly in competition for time and attention against mainstream media news sources. As the importance of blogs grows, many PR organizations struggle to identify best practices for engaging them. Blogger relations is not a matter of media relations with a new type o...

Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. Th...

Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the Web...

‘Make it Viral’. An oft repeated demand to anyone working in digital marketing, and one that ignores the basic truth: viral is an effect, not a strategy. What happens when you chase viral as an end goal? You wind up with stupid strategy. The latest victims of this: Queensland Tourism. QT...

Jan Felt is a soon to be graduate of University of New York in Prague and an aspiring blogger . He is interested in anything to do with marketing communication, writing, and PR. Feel free to reach him at honza@cyberfootprint.eu. —————————— ...

US blogger outreach in consumer absolutely depends on Mommy Bloggers. At my last job, pretty much every campaign I was a part of involved moms in some way.  Clients wanted to ‘tap in’ to the Mommy blogosphere because they constantly heard how valuabe they all are - and giving a couple hundred s...

I don’t know about you but when I speak with non geeks online enthusiasts about the online media I often have a hard time explaining how news can travel over the web. There are simply too many channels of communication that no doubt sound alien and complex to the untrained ear. Every-day words (E....

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media shar...