I love the Girl Scouts and actually was one for a couple of years long ago. Still have a great orange layer cake recipe captured in my quest for the cooking merit badge. And now our daughter Charlotte is a Daisy (pre-Brownies). So I was dismayed to learn that the Girl Scouts are stumbling with the i...

Are you agonizing over the copy for your season brochure? It’s hard to know the right tack to take when everything in your patrons’ world is in flux. You certainly can’t drag out the same copy you used last year. “7 Ways to Recession-Proof Arts Marketing Copy� will help. It’s an article ...

Here's a fun stop motion piece made with post its, to remind you to unplug your crap. Because when you don't, you're just sucking unnecessary juice and the post it people will take over. They'll probably kill you in your sleep. Unplug now....

Even in today's social media world, one of the key ways organizations get their messages out to key audiences is through the traditional news media. And even with the downsizing of news organizations and mainstream journalism’s shift to the Web,......

It’s been a busy week. Hard to believe it’s Friday already. Time to look at a few interesting bits on arts marketing and social media that you might have missed. ON TWITTER Listening to Twitter – In this TED talk, twitter co-founder Evan Williams notes how the use of twitter has evolved in une...

Walking on the beach last week (a heavenly respite), I was struck hard by the powerful strategy of this one vacation rental spot . Note the mailbox location and label.  Unlike the hundreds of other beach front properties, these folks are 150% audience-focused. They've noted that Florida visitors wa...

Rod Piazza and the Mighty Flyers, Friday, Mar 6 at Gallo Center, in a benefit for Royal Family Kids Camp. Rod Piazza and the Mighty Flyers have been headliners at the Modesto Blues Festival, and always fun to see. Immediate coming up blues show at State Theatre, is Marcia Ball with Tom Rigney, so tr...

Doing it right means thoughtful communications planning based on hard data and linked hand-in-hand with your organization's goals. But most of you don't do marketing planning, especially now when the changes are coming a mile a minute. What I hear back from nonprofit communicators is that there's no...

We were wondering how Feature Films For Families, the company that's randomly calling home lines and cellphones to sell a movie to people who are on the Do Not Call list, was able to get around federal and state telemarketing rules. It turns out they're hiding behind a non-profit, and non-profits ar...

After what appears to have been a successful run at the Arena Stage, the new musical Next to Normal is now Broadway bound. The entire Arena Stage cast -- including Alice Ripley, J. Robert Spencer, and Aaron Tveit -- will make the transfer to New York, where the show will play the Longacre Theater, r...