Results 1 - 10 of 18 for subject:"NewspaperShift"
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February 25, 2009

The discussion about micro-payments and "pay to read" goes round and round because it ignores a basic fact. Most people, most of the time, do not read newspapers. They view, scan and search newspapers. Selling words to viewers, scanners and searchers is hard, but since viewers and scanners are alway...
MediaShift [ Feed - Focus - Exclude ] at 3:52 PM | 1 Citations

February 18, 2009

When people talk about online innovation in college media, they tend to start big and stay there. And it's true that large circulation college newspapers (and big name journalism programs) have been doing some impressive things online, but the need to innovate extends to smaller journalism programs ...
MediaShift [ Feed - Focus - Exclude ] at 9:13 PM | 3 Citations

February 11, 2009

I am delighted to have the opportunity to be the new "print correspondent" for MediaShift. Every two weeks or so I will be reporting, discussing, opining and answering comments about how new print technology can help untangle some of the problems facing newspaper companies and the future of journali...
MediaShift [ Feed - Focus - Exclude ] at 8:14 PM | 2 Citations

February 09, 2009

If the entire media industry is a river that is slowly but persistently moving toward the Internet, then one could picture Joshua Karp as a canoeist paddling against the current, trying to take the online realm and solidify it into print. I first heard of his new business venture, The Printed Blog, ...
MediaShift [ Feed - Focus - Exclude ] at 1:38 PM | 2 Citations

February 06, 2009

Life is tough for the newspaper industry these days, and survival is not assured. Whatever strategy a newspaper takes, one thing is for sure: They need to keep costs low. Yet newspapers still need to compile compelling content that can engage their reading communities. Social media can help a great ...
MediaShift [ Feed - Focus - Exclude ] at 5:14 PM | 2 Citations

January 08, 2009

Mr. Powers: How would you like to cover the biggest story in the world today? Johnny Jones: Give me an expense account and I'll cover anything. There has always been a touch of glamour associated with foreign correspondents, able to live in far-away lands and report on wars and strife, as in the Alf...
MediaShift [ Feed - Focus - Exclude ] at 6:06 PM | 4 Citations

December 18, 2008

From time to time, I'll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I've already covered blogging, citizen journalism, political polling sites and other topics. Th...
MediaShift [ Feed - Focus - Exclude ] at 1:36 PM | 15 Citations

December 02, 2008

Modern newsrooms have to engage in a never-ending conversation with their community. This may sound self-evident, but it can be a tough sell in a newsroom working under high pressure. So how do you get reporters to buy into the proposition that they need to listen to their audience? They need to see...
MediaShift [ Feed - Focus - Exclude ] at 1:45 PM | 2 Citations

November 21, 2008

The vultures are circling. What was once a small trickle of layoffs at major newspapers has become a waterfall of lost jobs within the media business. One can almost picture the Poynter Institute's widely read journalism industry blog Romenesko sauntering up to Time Inc. and Conde Nast and screaming...
MediaShift [ Feed - Focus - Exclude ] at 3:10 PM | 5 Citations

November 20, 2008

Desperate times call for desperate measures, and that's where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to new ideas that will help them deal with a media shift like no other. Last week I looked at the concep...
MediaShift [ Feed - Focus - Exclude ] at 1:02 PM | 7 Citations
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