Not far from where I live in Toronto there's a bookstore called This Ain't the Rosedale Library. (Rosedale, for those who aren't from here, is the city's most upscale neighborhood.) This Ain't the Rosedale Library is an alternative bookstore - some of its titles wouldn't sit comfortably in Rosedale ...

If you don't know about HARO (Help a Reporter Out) and you are interested in getting media coverage, then check it out. Basically, it's a service that connects journalists (who are looking for sources for stories) and PR people/companies with products seeking publicity. It goes out as three emails p...

For many people, writing a newsletter is somewhere down there with going to the dentist, washing the car and clearing out the eves troughs. A right royal pain in the butt. The thing is, you can't see it like that if you are going to continue with your newsletter for the long term. (And the benefits ...

Here's what I believe: Every Business Needs a Newsletter. No excuses. Even funeral homes. Here are 5 reasons why: 1. Monsters in the Dark (because, especially right now, people want to do business with people they know and trust) Trust is at a premium these days. After all, who can we trust? Not the...

A common question I receive from people interested in my real estate, mortgage and insurance customer newsletters is whether they can send them using their own email software rather than the hosted service I offer. (With a hosted service, you upload your email list to a website, which looks after th...

If you watch enough CNN, you’ll be convinced that the American housing market – and the entire economy - is doomed. No hope. Just give up and wait. I’m not saying that things aren’t bad – that a lot of people are suffering, losing their homes and their jobs. The economy has changed and got...

I'm going to ask a blunt question: is your real estate newsletter boring? Because if your newsletter is boring, you'll be losing thousands of dollars in business because...to put it bluntly... no one will be reading! And if no one is reading, you're not going to be able to build that essential relat...